Principal Content Marketing Strategist

Job Description

Podium is seeking a Principal Content Marketing Strategist to play a key role in the company’s go-to-market success. The ideal candidate will drive full-funnel content marketing efforts, working closely with marketing and sales stakeholders to deliver high-quality content that resonates with target audiences and aligns with business strategy and pipeline goals. This individual will become an expert on Podium's target customer base and develop expertise in Podium’s offering and positioning.Responsibilities include developing high-performing marketing/sales content, executing on a vertical content calendar, owning the production of SEO-optimized blog articles, and working with leadership to strengthen Podium’s narrative and positioning across channels. The role requires a customer-obsessed, natural-born storyteller who is performance-driven, creative, and thrives in a high-ownership, high-velocity environment. This individual will also develop and manage a team of in-house/external writers.The role involves:

• Building expertise on target customers and industries.
• Developing a vertical content strategy.
• Writing and editing high-performing content.
• Executing customer stories and case studies.
• Overseeing the production of SEO-optimized blog articles.
• Refining and improving Podium’s narrative and positioning.
• Managing a team of in-house/external writers.
• Establishing content creation workflows and governance standards.

Requirements:

• 5-7 years in content/editorial strategy, product marketing, or sales enablement.
• Exceptional writing, editing, and storytelling abilities.
• Customer obsession and a data-driven approach to content creation.
• Demonstrated ability to develop comprehensive content strategies.
• Strong grounding in SEO best practices and tools.
• Familiarity with tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite.
• Excellent communication skills.

Podium offers:

• Open and transparent culture.
• Life insurance, long and short-term disability coverage.
• Paid maternity and paternity leave.
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends.
• Excellent medical, dental, and vision benefits.
• 401k Plan with competitive company matching.
• Bi-annual swag drops with cool Podium gear and apparel.
• A stellar HQ (Utah) gym with local professional coaches and classes offered.
• Onsite HQ (Utah) child care center, subsidized for employees.
• Additional benefits for fully remote employees.