Creative Strategist, Juniper at Careers at Eucalyptus

Eucalyptus, an Australian-founded digital healthcare company, is seeking a Creative Strategist for its Juniper clinic. This role involves creating engaging content across digital channels to enhance the healthcare experience. The Creative Strategist will leverage performance data, market trends, and competitor insights to produce effective marketing campaigns.

What this role involves:

• Leveraging performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.
• Leading the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
• Driving A/B testing and creative iteration to ensure a continuous learning approach.
• Regularly monitoring ad performance and provide actionable insights to guide future creative.
• Collaborating with content creators, designers, and video editors to produce high-quality work that grows the brand.

Requirements:

• 5–7 years of experience in copywriting or similar roles, with in-house experience as a bonus.
• Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.
• Proactive and driven to continuously optimise and improve creative work.
• Proven track record in performance creative, producing successful ads and UGC.
• Strong direct-response copywriting skills; video editing knowledge (Premiere Pro, Capcut) is a plus.

What Eucalyptus offers:

• Annual professional development budget.
• Equity in the company.
• Generous parental leave.