CRM Manager, UK

CRM Manager to shape Juniper’s lifecycle and retention strategy.

Job Description

Eucalyptus is seeking a CRM Manager in the UK to lead Juniper’s lifecycle and retention strategy. The role involves creating engaging, data-driven campaigns that support patients throughout their journey, influencing their experience with Juniper and the perceived value of its services.

The CRM Manager will play a pivotal role in ensuring patients feel supported, informed, and motivated to continue their treatment. As Eucalyptus expands its services to build a long-term health ecosystem, the person in this role will foster meaningful relationships beyond medication periods.

This role requires a strategic and creative mindset and the ability to work cross-functionally.

What this role involves:

Developing and executing lifecycle marketing campaigns across email, push, SMS, and in-app messaging.
Using data and insights to personalize communications for specific patient cohorts.
Leveraging content to create impactful messaging about nutrition, weight loss, and health.
Developing innovative campaigns, such as automated onboarding flows and reactivation strategies.
Collaborating with marketing, product, and analytics teams to align initiatives with business goals.
Continuously testing and optimizing campaigns through A/B testing.
Tracking and reporting on key engagement and retention metrics.

Requirements:

At least 4 years of experience in lifecycle marketing or CRM, ideally in a startup environment.
Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and analytics platforms (e.g., Tableau, Mixpanel, Metabase).
Data-driven with experience in using data to identify gaps in the patient journey and running A/B tests.
Strong written communication skills and passion for patient experience.
Highly organised, independent, and collaborative within a team.
Ability to thrive in a fast-paced environment, with creative problem-solving skills.