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Marketing Manager, Website at League Inc.

Marketing Manager, Website role at League in Toronto.
Hybrid
On-Site
Canada
USD 54,776 - 82,234
CAD 79,000 - 118,600
League is seeking a Marketing Manager, Website to own the company's website, focusing on messaging, content, creative UX/UI, and conversion optimization. The ideal candidate will translate product marketing information into compelling narratives and manage website design, analytics, and SEO. They will collaborate with internal stakeholders, manage external agencies, and share reports with leadership.

Role Involves:
  • Managing website messaging and design.
  • Monitoring website analytics.
  • Managing A/B testing strategy.
  • Implementing and maintaining SEO best practices.
  • Managing relationship with external web development agency.
  • Sharing reports and insights with relevant teams and leadership.

Requirements:
  • 3+ years of experience in digital, brand, or product marketing (B2B preferred).
  • Proficiency in using a CMS (e.g., WordPress).
  • Experience with website and search traffic analytics tools (e.g., Google Analytics 4).
  • Strong understanding of SEO best practices.
  • Strong statistical and analytical skills.
  • Excellent communication skills (verbal and written).
  • Meticulous attention to detail.
  • A passion for healthcare.

Offer:
  • Comprehensive Health Benefits
  • Bonus Program
  • Employee Stock Option Program
  • Unlimited Paid Time Off
  • Spending Accounts
  • Wellness Days
  • Growth Opportunities
  • Mentorship Program
  • Flexible Ways of Working
Apply

League Inc.

League Inc. is a platform technology company focused on powering next-generation healthcare consumer experiences. Founded in 2014, League's platform enables payers, providers, consumer health partners, and employers to create personalized, high-engagement healthcare experiences. Millions of people utilize League-powered solutions to access, navigate, and pay for care. League acts as a liaison between customers and internal cross-functional teams, managing technical and non-technical discussions, translating issues, and ensuring actionable deliverables, fostering successful customer implementations and product development within the healthcare sector.