Associate Director of Consumer Marketing – Subscription

Job Description

The Daily Beast is seeking an Associate Director of Consumer Marketing – Subscription to spearhead subscription acquisition and retention initiatives, fostering growth and engagement within its subscriber base. This role demands a data-driven and results-oriented professional with a strong grasp of consumer behavior, digital marketing, and audience engagement.He/She will:

• Develop and execute data-driven marketing strategies to acquire new subscribers across multiple channels.
• Establish and optimize subscription pricing guidelines.
• Optimize conversion funnels by analyzing user behavior.
• Oversee paid media campaigns.
• Develop and implement subscriber retention programs to minimize churn.
• Create and oversee engagement initiatives such as personalized email campaigns and loyalty programs.
• Work closely with editorial teams to align content strategies with subscriber engagement objectives.
• Partner with the product team to ensure a seamless user experience.
• Collaborate with the analytics team to monitor performance and conduct consumer behavior analysis.

Requirements:

• 5+ years of experience in consumer marketing with a focus on subscription acquisition and retention.
• Proven track record of executing successful subscriber growth campaigns across digital channels.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, CRM systems, email marketing tools).
• Experience with data-driven decision-making, A/B testing, and performance tracking.
• Excellent communication, project management, and collaboration skills.

The Daily Beast offers:

• Competitive salary and benefits package.
• Opportunity to shape the future of subscription marketing.
• A fast-paced, collaborative, and innovative work environment.