Paid Media Manager

Job Description

Armis is seeking a results-driven Paid Media Manager to oversee and optimize its paid media efforts. Armis is a cyber exposure management and security company that protects the entire attack surface and manages an organization’s cyber risk exposure in real time. The role is office-based in Bucharest, requiring 3-4 days a week in the office.

Responsibilities:

• Serve as the primary liaison between Armis and the external paid media agency.
• Work closely with the Global Campaigns, Customer Marketing and Regional Marketing to ensure alignment on messaging and campaign objectives.
• Monitor agency performance and hold them accountable for deliverables, deadlines, and results.
• Analyze campaign performance data and generate insights to drive continuous improvement.
• Ensure campaigns and related spend are optimized to drive maximum ROI.
• Drive A/B tests and implement learnings to improve ad performance.
• Manage the paid media budget, ensuring allocation, tracking, and pacing align with forecasts and targets.
• Establish guardrails and provide guidance to prevent campaign overlap.
• Collaborate with Marketing Operations to ensure integration of technology platforms.
• Create and present regular performance reports.
• Stay up-to-date on industry trends and recommend new strategies.
• Conduct Quality Assurance (QA) of all campaigns before they go live.

Requirements:

• 5+ years of experience in digital marketing with a focus on paid media, ideally within the B2B SaaS industry.
• Proven track record of managing external agencies and achieving measurable campaign success.
• Deep understanding of paid media platforms, including Google Ads, LinkedIn Ads, and programmatic tools.
• Strong analytical skills with experience using platforms like Google Analytics, Marketo, Salesforce, or similar tools.
• Excellent project management and communication skills.
• Ability to manage budgets and report on financial metrics.
• A team player with a strong and confident personality and a positive attitude.
• Strong grasp of the English language (spoken and written).

What Armis Offers:

• Competitive market rate salaries
• Stock options and incentive bonuses
• 20 vacation days & 12 extra ME days per annum
• Healthcare
• Paid travel expenses (when going to other countries and work events)
• Employee personal development training & Armis University access
• In-office snacks and catering