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VML & Ogilvy Japan GK is seeking a Platform Lead to oversee the development and execution of integrated marketing campaigns across various digital platforms for an automotive client. The role requires a deep understanding of the automotive industry, digital marketing trends, and the customer journey. The Platform Lead will be responsible for developing platform strategies, overseeing campaign execution, and optimizing performance to achieve client objectives.
Responsibilities:
- Develop and implement integrated digital platform strategies for the automotive client.
- Lead and manage a cross-functional team of specialists.
- Oversee the execution of digital marketing campaigns.
- Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
- Manage platform budgets and resources effectively.
- Stay up-to-date on the latest digital marketing trends, technologies, and best practices within the automotive industry.
- Collaborate with client stakeholders and internal teams.
- Develop and present reports on campaign performance, insights, and recommendations to clients.
Requirements:
- 5+ years of experience in digital marketing, with a focus on platform strategy.
- Strong understanding of the automotive industry.
- Proven track record of leading successful digital campaigns and driving measurable results.
- Deep understanding of digital marketing channels.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and prioritize effectively.
- Bachelor's degree in marketing, communications, or a related field.
The role offers:
- Flextime work options.
- Hybrid work options.
- Various social insurance options.
Ogilvy Japan
Ogilvy Japan is a global marketing and advertising agency that enhances brand offerings in Japan. Established as a partnership to support business ambitions and marketing objectives, Ogilvy Japan leverages creativity to drive meaningful change and deliver positive business outcomes. The agency adapts to clients' evolving needs through communications, brand experience, commerce, and technology. Combining global and local expertise, Ogilvy Japan addresses current challenges and sets clients up for future success. They are part of WPP, a global leader in communications, experience, commerce and technology.