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Adyen is seeking a data-driven and collaborative Digital Marketing Manager to join their team in Tokyo. This role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing and reports to the Japan Marketing Team Lead. The Digital Marketing Manager will be responsible for planning, setting up, and optimizing targeted digital marketing campaigns across owned, earned, and paid channels.Role Involves:
- Planning, setting up, and optimizing digital marketing campaigns.
- Working closely with APAC and Japan teams to generate sales accepted opportunities (SAO).
- Growing organic and direct traffic to the Japan local website through SEO/SEM.
- Solidifying Adyen’s brand positioning among Japanese merchants and partners.
- Handling local media buying through direct deals and/or agencies.
- Managing digital agency relationships.
- Leveraging analytics tools to determine campaign effectiveness.
- 5+ years of experience in a digital marketing role in the B2B tech industry.
- Fintech experience is a plus.
- Strong background in SEO/SEM and other paid acquisition channels.
- Proven experience delivering creative and successful marketing campaigns to targeted audiences.
- Data-driven, analytical mindset.
- Experience in working with data-driven optimizations using GA4.
- Experience with Looker, Marketo, Salesforce is a plus.
- Fluent spoken and written English and Japanese is a requirement.
- Ability to travel domestically and internationally 20%+.
- An environment with opportunities for people to succeed.
- Culture and support to ensure people are enabled to truly own their careers.
- Innovative and ethical solutions that help businesses achieve their ambitions faster.
Adyen
Adyen is a financial technology platform that provides payments, data, and financial products through a single solution. It serves a diverse clientele including global brands like Meta, Uber, H&M, and Microsoft. Adyen fosters a culture where individuals are empowered to own their careers, supported by opportunities and resources to excel. The company is characterized by motivated teams tackling complex technical challenges to deliver innovative and ethical solutions that accelerate businesses' ambitions.