Customer Marketing Lead at Prolific

The Customer Marketing Lead role at Prolific involves driving customer engagement, retention, and advocacy through targeted programs and data-driven insights. The role focuses on end-to-end campaign management in HubSpot, planning customer events, and developing referral programs. This person will work cross-functionally with Product, Sales, and Customer Success, using AI expertise and customer feedback to refine strategies and enhance customer satisfaction.

Key Responsibilities:

• Develop and execute customer-centric marketing strategies.
• Partner with Customer Success, Product Marketing, and Sales for upsell opportunities.
• Plan and execute customer advocacy programs.
• Track and report on customer engagement metrics.
• Coordinate customer-focused events.
• Produce customer-focused collateral.
• Analyze customer data and feedback.
• Maintain strong relationships with key customers.

Requirements:

• Extensive marketing background in customer marketing or related fields.
• Success in designing and executing customer engagement programs.
• Strong analytical skills.
• Experience with marketing automation platforms (e.g., HubSpot).
• Familiarity with customer lifecycle marketing.
• Event planning experience.
• Strong communication skills.
• Experience working in AI.
• Experience with customer advocacy programs.
• Familiarity with Net Promoter Score (NPS) methodology.
• Project management skills.
• Copywriting or content creation experience.
• Proven ability to work cross-functionally.
• Experience with Voice of the Customer tools.

Prolific offers:

• A unique human data platform.
• Opportunities for groundbreaking research in AI.
• A competitive salary and benefits.
• Remote working.
• Impactful, mission-driven culture.