Senior Email Marketing Manager at OceanX

OceanX is seeking a Senior Email Marketing Manager in Singapore. This role involves planning and managing end-to-end marketing communications to current and potential partners. The Senior Email Marketing Manager will support day-to-day needs related to email content production, asset development, audience segmentation, sending, reporting, and optimization and drive understanding, engagement, and relationship development.

The ideal candidate will have at least 5 years of experience with end-to-end email marketing.

Responsibilities:

• Lead email production, including content calendar planning, content creation, approvals, scheduling, testing, and updating of HTML emails.
• Develop email content, including copy and asset curation to effectively share relevant news to curated audiences.
• Manage our email service provider and all necessary integrations with our CRM to ensure seamless delivery, proper list segmentation and management, and effective information flow between systems.
• Build and manage audience segments, automations, customer journeys, and triggers to help achieve organizational goals.
• Continually optimize email programs through testing of creative, cadence, targeting, etc.
• Serve as OceanX’s email expert, advocating for best practices and data-based approaches. Stay on top of email trends, deliverability requirements, email regulations, etc.
• Lead regular analysis and reporting on all email marketing activities.
• Coordinate with colleagues across teams as needed.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years experience with email production, campaign management, strategy, and system management
• Experience with Klaviyo or similar email system
• Experience with Salesforce
• Proven success with HTML for email, and strong familiarity with responsive design for cross-browser performance
• Demonstrated experience in project management

The role offers:

• Competitive salary (inclusive of a merit-based bonus)
• Comprehensive employer-paid medical plan
• CPF