This is an associate position at a PR company in Shanghai. The associate will work under the supervision of a senior consultant and is expected to learn the business of the clients they work for and the marketplace. The associate should exhibit exceptional copywriting abilities, particularly in crafting engaging social digital content.
Responsibilities will include:
- Managing client supplies, publications, resources, and materials.
- Working with clients on tactical issues.
- Participating in client meetings and presentations.
- Preparing client meeting minutes.
- Maintaining daily contact with clients under supervision.
- Providing support in new business pitches.
- Keeping up to date with the latest developments in social media, and leverage social media to develop integrated client campaigns
- Demonstrating knowledge of brand communication, influencer marketing and execution
- Carrying out media monitoring, conducting market research, and analysing market trend and competitor activities to provide insights and identify opportunities
- Generating client-related story angles, and develop communication materials for campaigns
- Conducting media outreach and follow-up and maintain good relationships with relevant media/KOLs
- Managing event logistics and operations
Requirements:
- Bachelor’s Degree
- 1-2 years working PR/Social experience in Healthcare Practice
- Strong social media skills
- Excellent judgment when working with team members, clients, and vendors
- Strong oral and written English communication skills
- Familiar with the different characteristics of varied media platforms (e.g., Red, WeChat, Weibo, Zhihu, Website) and capable of producing proper content accordingly
The role offers:
- Opportunity to work with clients
- Opportunity to develop PR skills