Senior Paid Search Analyst at Tripadvisor

TheFork is seeking a Senior Paid Search Analyst to join their Performance Media department in Barcelona. The successful candidate will be instrumental in driving growth for paid search activities across various countries, performing in-depth data analysis, and keeping TheFork at the forefront of tracking and measurement technologies. This role involves collaborating with central functions such as CRM, Data, and Product teams to support TheFork's global presence.

Role Responsibilities:

• Setting up, reporting, and optimizing campaigns on Google to achieve company objectives for both Paid Search and App Campaigns.
• Analyzing data and investigating beyond advertising platform metrics to understand website/app behavior and product performance.
• Supervising and collaborating with agencies to maximize investment in outsourced Paid Search management for some countries.
• Owning projects related to adopting new tools or features that enable innovation and growth, such as functionalities of Search Ads360.
• Liaising with other marketing teams to communicate results and recommendations for improving user experience.

Requirements:

• +5 years of relevant experience (agency-side / SaaS or Services companies appreciated)
• Fluency in English.
• Analytical and data-driven mindset with the ability to draw actionable insights.
• Good project management skills.
• Team player with a desire to learn.
• Expert level in Excel, Google Ads, working experience with Google Analytics, Tag Manager, Data Studio, Feeds management tools.
• Familiarity with scripting languages/SQL (Bonus).

TheFork Offers:

• Permanent contract.
• Flexible working environment (2 days home office per week).
• Competitive fixed salary, bonus and equity.
• Lunch vouchers.
• Health insurance fully covered by the company.
• Life Insurance and Disability at no cost to the employee.