Senior Paid Search Analyst | TheFork at Tripadvisor

TheFork is seeking a Senior Paid Search Analyst to join their Performance Media department within Central Marketing. The ideal candidate will collaborate with central functions and provide support for all countries where TheFork operates. This role is pivotal in driving the growth of paid search activities for specific countries, conducting in-depth analysis, and ensuring TheFork remains at the forefront of tracking and measurement technologies, including AI and relevant tools.

Responsibilities

• Setting up and optimizing campaigns for Paid Search and App Campaigns on Google.
• Analyzing data beyond advertising platform metrics.
• Supervising and collaborating with agencies.
• Leading projects to adopt new tools and features.
• Liaising with marketing teams to communicate results and recommendations.

Requirements

• 5+ years of relevant experience.
• Fluency in English.
• Strong analytical and data-driven skills.
• Good project management skills.
• Expertise in Excel, Google Ads, Google Analytics, Tag Manager, Data Studio, and Feeds management tools.

TheFork offers:

• Permanent contract
• Flexible working environment (2 days home office per week)
• Competitive fixed salary, bonus and equity
• Lunch vouchers
• International teams
• Inclusive working environment
• Lifestyle benefits
• Continuous learning and development programs
• Health insurance