Category Analyst, Travel (On-deck)

Job Description

PhonePe Group is seeking a Category Analyst to join their Travel & Transit team in Bengaluru. The Category Analyst will be responsible for driving user acquisition, partner growth, category deepening, funnel analysis, and product improvement. They will work closely with marketing, CRM, product, analytics, and engineering teams to achieve business objectives.

The ideal candidate will have a passion for business growth, experience in handling/generating revenue, and a solutioning mindset. They should be comfortable with planning, budgeting, tracking, and optimization of costs.

Responsibilities:

• Responsible for user acquisition, Partner growth, Category deepening, funnel analysis and product improvement
• Drive key campaigns, communicate and analyze the impact of the same.
• Understand the depth of customer journeys, experience optimization and app nudges.
• Be accountable for all business metrics of the category along with all key inputs which would drive the business.
• Be responsible for growth and development initiatives across partners and for drawing out the consumer adoption plan and work with various stakeholders to operationalize the plans.
• Work closely with Marketing/ CRM teams to drive relevant customers in the category and chart out the monthly asks for the category.
• Run multiple experiments that can drive growth and analyse the impact.
• Have a strong product/solution orientation and ability to work with internal Product,Analytics and Engineering teams to accomplish this objective.
• Visibility on blockers across functions and coordinating with stakeholders both inside PhonePe and on the partner (client) side.
• Working closely with partners and keeping track of their conversion numbers; suggesting them best practices to maintain hygiene and increase the conversion in the funnel.
• Should be on strong on execution side and should have the mindset of learn fast, fail fast.
• Work with the Business Finance team and different functional teams for monthly/annual planning.
• Develop a holistic understanding of the overall travel & transit landscape in the country/developments/opportunities.
• P&L Management: Responsible for category top-line and revenues, Annual & Monthly go-lives and planning

Requirements:

• MBA/B.Tech from Tier-1/2 institution with a 1+ years of overall experience,1-2 years of relevant travel/transit and industry experience
• A significant part of this experience should be in the partnership management or Sales/Business Development domains
• Prior experience in travel/transit space would be preferred

PhonePe offers:

• Insurance Benefits
• Wellness Program
• Parental Support
• Mobility Benefits
• Retirement Benefits
• Other Benefits