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Sr. Brand Marketing Manager (Bilingual Japanese/English)

Senior Brand Marketing Manager elevates Pokémon brand through marketing campaigns.
The Pokémon Company International
Hybrid
United States
USD 127,800 - 151,525
Job Description
The Pokémon Company International is seeking a Senior Brand Marketing Manager to develop and execute high-profile marketing campaigns. This role involves collaborating with cross-functional teams to create omni-channel marketing plans that support brand activations.

Responsibilities:
  • Serve as a point of contact between The Pokémon Company’s Tokyo office, Japanese agency partners, and internal teams.
  • Coordinate with The Pokémon Company’s Tokyo office to align on marketing direction and keep internal teams informed.
  • Partner with PR, Social Media, CRM, Retail, Events and various Digital Marketing teams to execute integrated marketing campaigns.
  • Manage development of marketing materials and creative assets, leading internal and external partner feedback loops and approvals.
  • Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated.
  • Work with external Media Planning agency partner to develop advertising plans.
  • Prepare marketing campaign performance reports, tracking against KPIs and recommending adjustments.
  • Stay current on industry trends and consumer research to inform marketing strategy.
  • Build and manage relationships with product managers, leadership, integrated marketing teams and external stakeholders.

Requirements:
  • Six (6) to eight (8) years of related professional experience.
  • Bilingual in Japanese and English.
  • Understanding of Japanese business culture, customs, and practices.
  • Experience working with global brands, marketing consumer products, or entertainment franchises.
  • Experience managing development of 360 marketing programs.
  • Experience leading cross-functional marketing teams.
  • Experience working with agencies and external partners.
  • Understanding of Paid Media platforms and best practices.
  • Familiarity with audience segmentation data.
  • Demonstrated program management skills.
  • Outstanding communication skills.
  • Ability to adapt to changing deadlines and emerging needs.
  • Proven problem solver.
  • Organized and process-oriented.

Benefits and Perks:
  • Innovative culture driven by impact.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Fitness reimbursement.
  • Hybrid work environment.
Apply Manually

The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the Pokémon property outside of Asia. Its responsibilities encompass brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Since its launch in Japan in 1996, Pokémon has become a leading global children's entertainment brand with a strong focus on quality, innovation, and customer delight.

All Jobs at The Pokémon Company International (20)