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International Product & Audience Marketing Manager - Vice President at iCapital

VP to lead international product and audience marketing.
Remote
Hybrid
On-Site
Switzerland
Undisclosed salary
iCapital seeks a VP, International Product & Audience Marketing Manager to drive product success outside the US. Reporting to the Head of International Marketing & Communications, this role involves creating go-to-market strategies, adapting materials, and launching campaigns.

Key Responsibilities:
  • Developing go-to-market strategies
  • Adapting marketing materials
  • Managing marketing campaigns
  • Conducting market research
  • Analyzing campaign performance
  • Engaging with stakeholders
  • Managing budgets

Requirements:
  • Bachelor’s degree in Marketing, Business Administration, or related field
  • 10+ years of experience in financial marketing
  • Strong understanding of the financial services industry
  • Excellent communication and interpersonal skills
  • Proven ability to develop and execute successful marketing strategies
  • Experience adapting marketing materials for different regions
  • Project management and problem-solving skills
  • Experience working in a global or regional role within the EMEA region.
  • Ability to interpret data and make data-driven decisions
  • Proficiency in marketing management software and tools
  • Cultural awareness and experience working with a global audience.
  • Fluent in English and preferably German, additional languages are a plus.

iCapital offers:
  • Hybrid work. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.
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iCapital

iCapital is a financial technology platform that powers the alternative investment marketplace, transforming how advisors, wealth management firms, asset managers, and banks access public and private market strategies for high-net-worth clients. The company's platform supports a substantial volume of global client assets invested in numerous funds. iCapital provides solutions for evaluating and recommending bespoke investment options. The firm has received multiple industry recognitions for its fintech innovation and as a top startup employer.