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Head of Product Marketing - Europe (EEA)

Head of Product Marketing for Europe (EEA) at OKX.
OKX
Remote
Undisclosed salary
Job Description
OKX is seeking a Head of Product Marketing for Europe (EEA) to drive growth and adoption of its products in the region. This role involves crafting the narrative, value proposition, and go-to-market strategy for trading products and tools. The Head of Product Marketing will collaborate with various teams to ensure global messaging is adapted for European audiences, focusing on community engagement, product storytelling, and localized marketing execution.

Role involves:
  • Developing and executing a product marketing strategy for Europe.
  • Driving growth in community engagement and product adoption.
  • Coordinating and growing global community programs in Europe.
  • Establishing a strong presence across European industry events.
  • Adapting global product messaging to regional nuances.
  • Developing regional-specific narratives.
  • Acting as the voice of the European customer.
  • Establishing a structured feedback loop between European users and global product teams.

Requirements:
  • At least 10 years of product marketing experience in consumer tech, fintech, or crypto.
  • Direct trading experience in crypto markets is highly desirable.
  • Proven leadership experience.
  • In-depth understanding of financial markets and trading principles.
  • Strong grasp of digital marketing.
  • Extensive experience in building and scaling crypto-native communities.
  • Outstanding communication skills.
  • Demonstrated proficiency in market analysis.

OKX offers:
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
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OKX

OKX is a leading crypto exchange and developer of the OKX Wallet, providing access to crypto trading and decentralized applications. It serves millions of users and hundreds of institutions, emphasizing security and reliability underscored by its Proof of Reserves. With a global presence, OKX operates on core principles of prioritizing collective success, ethical conduct, and efficient execution. The company fosters a diverse and rewarding environment for its employees. OKX is committed to reshaping the future through crypto, contributing to individual freedom.

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