Head of Growth, Australia at OKX

OKX, a leading crypto exchange, is seeking a Head of Growth to develop and execute their growth marketing strategy in Australia. The role requires a dynamic and bold leader well-versed in all aspects of marketing, from creatives to growth strategy. This leadership role is critical in driving growth and scaling the business.

The Head of Growth will have 360-degree ownership of growth marketing strategy and execution at the country level. Responsibilities include leading cross-functional growth workstreams, gathering and utilizing market data, scaling performance marketing channels, building strong media relations, recommending and implementing new approaches for business growth, managing budget allocation, staying updated with digital marketing trends, and fostering a high-performance culture.

OKX values diversity and encourages applications from all backgrounds.

Role Involves:

• 360 degree ownership of growth marketing strategy and execution at the country level
• Lead cross-functional growth workstreams. Support business objectives by setting and driving aggressive growth strategies at the country level
• Gather and utilise market data to implement and maintain a rigorous incrementality-based measurement approach
• Own the strategy for effectively scaling performance marketing channels
• Build strong media relations in the region to strengthen our brand exposure in the market
• Proactively recommend and implement new approaches to identify areas for business growth
• Oversee and manage budget allocation for all marketing channels
• Foster a high-performance culture within the team, foster a continuous improvement culture

Requirements:

• Relevant experience preferably in tech or fintech industry with strong experience in growth or performance marketing, with a proven track record of supporting scaling businesses
• Posess strategic mindset and entrepreneurial spirit, keen to take on new challenges and has ownership of their regional scope
• Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
• Strong analytical and communication skills, with a proven ability to understand complex data & transform insights into ideas
• Crypto native - passionate about blockchain and crypto