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Job Description
Togetherwork is seeking a Senior Director of Marketing to lead go-to-market execution for the Associations Product Group. This role involves leading the Marketing Leadership team and reaching marketing goals across business lines. The Senior Director will report to the Chief Marketing Officer at Togetherwork.
Responsibilities:
Responsibilities:
- Lead product group marketing team with coordinated strategies.
- Contribute to product group marketing/sales strategy and planning.
- Manage segmentation and targeting strategies.
- Lead Customer Marketing initiatives.
- Manage assets required for the execution of marketing plans.
- Work with Demand Generation team manager to achieve goals for net-new customer growth.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field. MBA preferred.
- 10+ years experience in leading marketing with a focus on technology and/or SaaS solutions.
- Experience with Digital Marketing, Demand Generation, Events Marketing, and Customer Marketing.
- Experience with Salesforce required, Strong background in Pardot preferred
- Experience overseeing virtual and in-person events.
- Experience overseeing marketing execution in multiple regions, with a focus on North America and EMEA regions preferred
- Experience leading a metrics-driven Marketing team.
- Experience influencing senior leadership.
Togetherwork Offers:
- Bonus
- Remote work
