Senior Account Based Marketing Manager, West

Job Description

Vercel is seeking a Senior Account Based Marketing Manager to join their team in San Francisco. This role involves partnering with the Enterprise & Mid Market Sales Team to generate and nurture pipeline from a specific target account list. The ideal candidate will possess a deep understanding of Account-Based Marketing (ABM) strategies and have a strong background in marketing to an engineering audience.Role involves:

• Designing and implementing full-stack Account-Based Marketing programs.
• Developing and executing funnel acceleration tactics.
• Planning and executing events, including hosted, sponsored, and partner co-marketing events.
• Utilizing data analysis and reporting to inform marketing strategies.
• Collaborating with sales, product, and other marketing teams.

Requirements:

• 5+ years of experience in field marketing and Demand Gen, with a focus on ABM strategies and pipeline generation.
• Experience marketing to an engineering audience or working within the devtools or cloud computing industry.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent project management skills.
• Strong communication and interpersonal skills.
• Willingness to travel frequently across the West region (~30%).

Vercel offers:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Mentorship and opportunities for professional development.
• Flexible Time Off.
• WFH budget.