Global Influencer Marketing at NetEase Games

Youdao, a leader in AI-driven education under NetEase, seeks a Global Influencer Marketing professional. This role requires expertise in identifying gaming influencers across platforms like YouTube, Instagram, and TikTok. The ideal candidate will assist in negotiating collaboration pricing and managing KOL marketing campaigns, including script development, progress tracking, video translation, and post-campaign analysis.

Responsibilities:

• Identify and evaluate gaming influencers on platforms like YouTube, Instagram, and TikTok.
• Assist in negotiating collaboration pricing with influencers.
• Support the management of KOL marketing campaigns.
• Participate in script development, progress tracking, video translation, and post-campaign analysis.
• Ensure timely and high-quality delivery of assignments.

Requirements:

• 1-3 years of experience in influencer marketing or equivalent.
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) preferred.
• Strong proficiency in international social media platforms.
• Ability to work effectively in English and Chinese.
• Excellent communication and teamwork skills.