Global Influencer Marketing

Job Description

Youdao, a leading intelligent learning company under NetEase, is seeking a Global Influencer Marketing Specialist. This role involves identifying and evaluating gaming influencers on platforms like YouTube, Instagram, and TikTok, based on advertiser requirements. The ideal candidate will assist in negotiating collaboration pricing and supporting the management of Key Opinion Leader (KOL) marketing campaigns, including script development, progress tracking, video translation, and post-campaign analysis. They will be expected to respond promptly to assignments, ensuring timely and high-quality delivery.

Responsibilities:

• Utilize key overseas social media platforms to identify and evaluate gaming influencers.
• Assist in negotiating collaboration pricing.
• Support the management of KOL marketing campaigns.
• Respond promptly to assignments, ensuring timely and high-quality delivery.

Requirements:

• 1-3 years within the influencer marketing space or equivalent experience.
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
• Strong proficiency in various social media platforms, especially international ones.
• Ability to work effectively in both English and Chinese.
• Excellent communication and teamwork skills.