CASETiFY is seeking a Senior Product Marketing Associate to contribute to successful product launches. This role involves close collaboration with various marketing functions, reporting to the Product Marketing Manager, and leading demand-generation initiatives. The ideal candidate will be a product evangelist, adept at conveying compelling product narratives, and possess a strong understanding of marketing innovative products.
Role involves:
- Developing annual marketing & business plans.
- Collecting and sharing market research insights.
- Assisting in enhancing customer centricity.
- Analyzing competitive landscapes.
- Coordinating external campaign messaging.
- Supporting the PR team.
- Gathering customer, developer, and partner requirements.
- Following emerging technology and consumer trends.
Requirements:
- Bachelor's Degree or equivalent in a relevant field.
- 3+ years of direct relevant marketing experience.
- Experience collaborating with data & insights teams.
- Proficiency in Microsoft Office and Google Workplace.
- Comfortable with oral and written communication.
- Proven track record of integrating into new culture settings.
- Consumer-obsessed and passionate about tech & lifestyle consumer goods.
- Ability to work in ambiguity
Role Offers:
- Opportunity to work with a leading global lifestyle brand, CASETiFY.
- Chance to contribute to a diverse and inclusive international company.
- Possibility of work visa sponsorship for qualified candidates.
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CASETiFY
CASETiFY is a global lifestyle brand and industry leader specializing in customizable tech accessories. With headquarters in Hong Kong and offices spanning Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, CASETiFY fosters a diverse and inclusive international team. The company is known for trend forecasting, supporting meaningful causes, and providing a platform for creativity and self-expression through its products. CASETiFY embraces diversity and inclusivity, supporting a global community.