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CASETiFY is seeking a Senior Product Marketing Associate to contribute to successful product launches. This role involves close collaboration with various marketing functions, reporting to the Product Marketing Manager, and leading demand-generation initiatives. The ideal candidate will be a product evangelist, adept at conveying compelling product narratives, and possess a strong understanding of marketing innovative products.

Role involves:

  • Developing annual marketing & business plans.
  • Collecting and sharing market research insights.
  • Assisting in enhancing customer centricity.
  • Analyzing competitive landscapes.
  • Coordinating external campaign messaging.
  • Supporting the PR team.
  • Gathering customer, developer, and partner requirements.
  • Following emerging technology and consumer trends.

Requirements:

  • Bachelor's Degree or equivalent in a relevant field.
  • 3+ years of direct relevant marketing experience.
  • Experience collaborating with data & insights teams.
  • Proficiency in Microsoft Office and Google Workplace.
  • Comfortable with oral and written communication.
  • Proven track record of integrating into new culture settings.
  • Consumer-obsessed and passionate about tech & lifestyle consumer goods.
  • Ability to work in ambiguity

Role Offers:

  • Opportunity to work with a leading global lifestyle brand, CASETiFY.
  • Chance to contribute to a diverse and inclusive international company.
  • Possibility of work visa sponsorship for qualified candidates.
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CASETiFY

CASETiFY is a global lifestyle brand and industry leader specializing in customizable tech accessories. With headquarters in Hong Kong and offices spanning Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, CASETiFY fosters a diverse and inclusive international team. The company is known for trend forecasting, supporting meaningful causes, and providing a platform for creativity and self-expression through its products. CASETiFY embraces diversity and inclusivity, supporting a global community.