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Job Description
TransferGo is seeking a Chief Growth Officer to lead its organic growth initiatives. The company is a fintech scale-up focused on providing affordable financial services for migrants. The CGO will redefine TransferGo’s growth strategy by focusing on organic, product-led growth and shifting the company away from expensive paid acquisition channels. This role involves spearheading SEO-driven user acquisition, content marketing, lifecycle engagement, and customer retention initiatives to drive sustainable revenue growth.

Role Involves:
  • Developing and executing an organic growth strategy.
  • Reducing reliance on paid acquisition.
  • Implementing churn management and customer retention programs.
  • Optimising SEO, content marketing, and inbound acquisition channels.
  • Designing and overseeing A/B testing and conversion rate optimisation.
  • Developing growth loops and referral incentives.
  • Using AI-driven personalisation and predictive analytics.
  • Building a data-driven lifecycle marketing strategy.
  • Partnering with Product, Data Science, and Engineering teams.
  • Expanding B2B and SME adoption through strategic partnerships.
  • Owning go-to-market strategies for new products and international expansion.
  • Defining and tracking key growth metrics.
  • Aligning growth initiatives with financial and revenue expansion goals.

Requirements:
  • 10+ years of experience in growth marketing, SEO, lifecycle marketing, and retention-focused strategies.
  • Proven track record in reducing churn and driving sustainable revenue growth.
  • Deep expertise in organic acquisition, SEO, content strategy, and viral marketing mechanics.
  • Strong understanding of growth hacking techniques and product-led growth strategies.
  • Experience leading and scaling data-driven growth teams.
  • Skilled in attribution modeling and AI-driven marketing automation.
  • Deep familiarity with cross-border payments and the fintech ecosystem.
  • Knowledge of regulatory requirements in fintech marketing is a plus.

TransferGo Offers:
  • Competitive compensation package, including equity options.
  • Hybrid working model with a strong presence in London, Vilnius, and Krakow.
  • Professional development budget (€1,000 annually).
  • Comprehensive healthcare & wellbeing benefits.
  • Regular team events and global networking opportunities.
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