Senior Enterprise Marketing Manager

Coursera, a large online learning platform, is seeking a Senior Enterprise Marketing Manager to drive business growth in North America. This role involves working with the Global Demand Generation Team and North America Sales Leadership to generate leads and sales pipeline through various marketing channels.Coursera is committed to providing universal access to world-class learning and partners with leading universities and industry partners. This position is ideal for a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact.

• Develop and execute the North America marketing strategy.
• Execute campaigns and Account Based Marketing (ABM) programs at each stage of the marketing funnel.
• Measure and optimize campaigns to drive engagement via conferences, workshops, online events, web, digital, email, and content marketing.
• Collaborate with sales development leaders to optimize follow-up and support outbound marketing campaigns.
• Optimize the performance of the marketing/sales funnel, analyze metrics, and deliver recommendations for improvement.

Requirements:

• 5+ years leading B2B marketing campaigns and programs.
• Experience managing multi-channel initiatives including ABM, events, webinars, email, and paid media campaigns.
• Experience working cross-functionally in a distributed organization.
• Experience with data-driven demand generation campaigns and CRM/analytics software (Salesforce.com and Demandbase/6sense preferred).
• Ability to manage multiple deadlines with attention to detail.
• Willingness to travel up to 25%.

The role offers:

• Opportunity to work with a leading online learning platform.
• Chance to drive business growth in North America.
• Collaborative and flexible work environment.