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Product Marketing Manager at Palta

Product Marketing Manager for health and well-being app platform, Lovi.
Remote
Cyprus
Undisclosed salary
Palta is seeking a Product Marketing Manager to join Lovi, an AI cosmetologist app focused on helping users evaluate their skin and select skincare programs. The Product Marketing Manager will be part of cross-functional team and will improve the web-to-web funnel and monetization.
    Role Involves:
  • Analyzing the web-to-web funnel to identify areas for improvement.
  • Concentrating on acquisition, activation, conversion optimization, retention, average bill, LTV, organic growth, and referral growth.
  • Balancing revenue generation with user retention.
  • Collaborating with marketing, analysts, engineering, product managers, designers, and UX researchers.
    Requirements:
  • 3+ years of experience in growth in B2C subscription apps, with expertise in Marketing-led growth, CRO, and paid marketing.
  • Proven track record of building engaging storytelling onboardings tailored to different user segments.
  • Proven track record of driving growth through market analysis, user research, CRO, and revenue-centric strategies.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Ability to execute under deadlines and accountability for ambitious goals.
  • Growth/marketing experimental mindset with a desire to learn and iterate rapidly.
  • Highly data-literate approach with a strong revenue growth intuition.
  • Confident and clear communication skills.
  • Fluency in English (B2+).
  • (Bonus) Passion for skincare and interest in AI technology.
    Role Offers:
  • Opportunity to launch a new product from scratch.
  • Collaboration with experienced co-founders.
  • Opportunity to impact people's lives by helping them improve their appearance.
  • Exposure to various topics, from ML to dermatology.
  • Employee stock ownership plan.
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Palta

Palta is a multi-product technology platform focused on developing mobile applications in the health and well-being space. With a substantial user base exceeding 60 million monthly active users, Palta's portfolio includes companies like Flo, Simple, and Zing. The company emphasizes innovation and user-centric design to deliver solutions for nutrition, fitness, and overall health. Palta's revenue demonstrates significant year-over-year growth, supported by substantial investment. The company leverages expertise in digital health, behavior change, and medical insights to enhance its offerings and provide users with personalized experiences.