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Senior User Acquisition Manager (Google) at Palta

Senior User Acquisition Manager for health and well-being app.
Remote
Hybrid
On-Site
Cyprus
Undisclosed salary

Palta is seeking a Senior User Acquisition Manager to join Simple Life, a nutrition and wellness app with over 15 million downloads. This role is pivotal in the marketing department, focusing on acquiring new users for our application via web and app traffic. The Senior User Acquisition Manager will devise and execute strategies to expand the customer base, increase brand visibility, and ensure the continued success of Simple Life's product.

The position requires collaboration with cross-functional teams to shape the company's user acquisition strategy and contribute to overall growth.

Responsibilities

  • Develop and execute user acquisition strategies for web and app platforms.
  • Work with the growth team to enhance web funnels and optimize monetization.
  • Oversee and optimize user acquisition campaigns, monitoring performance.
  • Manage the user acquisition budget efficiently.
  • Conduct market research to identify emerging trends.
  • Collaborate with creative and content teams to optimize marketing assets.
  • Utilize analytical tools to measure campaign effectiveness.
  • Implement A/B testing methodologies.
  • Develop targeted user segmentation strategies.
  • Provide reports on campaign performance and insights.
  • Stay updated with industry best practices.

Requirements

  • Proven track record of managing user acquisition campaigns.
  • Expertise in digital marketing channels.
  • Familiarity with web and app analytics tools.
  • Excellent communication and collaboration skills.
  • Experience working with international markets, preferably the US market.
  • Previous leadership experience is preferred.
  • Strong analytical skills.

Simple Life offers:

  • Open-minded teams and inclusive company culture.
  • Competitive salary package plus stock options.
  • In-office, remote, and hybrid work opportunities.
  • Relocation package (Cyprus) - optional.
  • Equipment needed for productivity.
  • A premium SIMPLE subscription.
  • 21 days annual leave, plus bank holidays.
  • Support to learn English.
  • Flexible hours.
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Palta

Palta is a multi-product technology platform focused on developing mobile applications in the health and well-being space. With a substantial user base exceeding 60 million monthly active users, Palta's portfolio includes companies like Flo, Simple, and Zing. The company emphasizes innovation and user-centric design to deliver solutions for nutrition, fitness, and overall health. Palta's revenue demonstrates significant year-over-year growth, supported by substantial investment. The company leverages expertise in digital health, behavior change, and medical insights to enhance its offerings and provide users with personalized experiences.