Senior User Acquisition Manager - Tiktok/Meta at Palta

Palta is seeking a Senior User Acquisition (UA) Manager to drive growth for Lovi, an AI cosmetologist app. The UA Manager will leverage Tiktok/Meta Ads to acquire users interested in skincare.

Responsibilities:

• Develop and implement UA strategies for Tiktok/Meta Ads.
• Manage a budget of $30-$60k daily.
• Optimize ad campaigns (targeting, creative, bidding, budget).
• Analyze campaign data to identify trends and opportunities.
• Collaborate with creative, product, analytics, and marketing teams.
• Manage relationships with external partners and vendors.

Requirements:

• 4+ years of UA experience on Tiktok and Meta Ads (mobile apps).
• Experience with budgets starting from 500k monthly
• Strong analytical skills and data-driven decision-making.
• Excellent communication and project management skills.
• In-depth knowledge of Tiktok Ads Manager advertising.
• Launched projects from scratch to $30-60K+ ad spend per day (on Tiktok or Meta).
• Experience with A/B testing, audience segmentation, and retargeting.
• Proficiency in analytics tools (Google Analytics, Adjust, Appsflyer).
• Understanding of attribution modeling and MMPs.
• Familiarity with creative best practices for social media ads.
• English level - B2+.

Lovi Offers:

• Rare opportunity to launch a new big thing from scratch
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality.
• Opportunity to take the maximum out of the employee stock ownership plan.