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CRM Technology Specialist at FREENOW

CRM Technology Specialist role at FREENOW in Madrid.
Remote
Hybrid
On-Site
Spain
Undisclosed salary
FREENOW is seeking a CRM Technology Specialist to drive the implementation, maintenance, and optimization of their CRM platform. The role involves collaborating across marketing, operations, and product functions to deliver data-driven marketing solutions that enhance customer engagement and support business growth. The candidate can be based in Barcelona, Madrid, Warsaw, Hamburg, Berlin, Lisbon, Dublin or London.

The role involves:
  • Driving the technical implementation, optimization, and scalability of CRM systems.
  • Collaborating with marketing, product, and engineering teams to align CRM technical solutions with business goals.
  • Developing and maintaining the CRM infrastructure, including automating workflows, integrations, and personalization.
  • Ensuring data quality, integrity, and compliance through audits and analysis.
  • Troubleshooting CRM performance issues and optimizing system functionality.
  • Analyzing CRM data to generate insights and recommendations.
  • Managing technical vendors and maintaining system documentation.
  • Developing in-app messages and email templates using HTML, CSS, and JavaScript.
  • Writing SQL and Python scripts for segmentation and ETL processes.

Requirements:
  • Bachelor's degree in Information Technology, Computer Science, Business, or a related field.
  • Minimum 2+ years of full-time CRM experience, ideally in ride-hailing, mobility, or food delivery.
  • Hands-on experience configuring, customizing, and optimizing CRM platforms, particularly Braze and for mobile applications.
  • Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Experience with API integrations and understanding of data structures and microservices.
  • Ability to collaborate with engineering teams on technical implementations.
  • Excellent stakeholder management and communication skills in English.
  • Experience in lifecycle marketing or product management is a plus.

FREENOW offers:
  • Flexible working arrangements
  • LinkedIn Learning
  • Sabbatical & special leave policies
  • WeRoad partnership
  • Birthday, 24th + 31st December off
  • Short term EU work policy
  • Mobility Credit
  • Health Insurance
  • Employee assistance program
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FREENOW

FREENOW is a leading mobility provider, operating primarily through its number one taxi app in Spain. The company empowers smarter mobility decisions, enabling people to move freely and cities to thrive. FREENOW fosters relationships within the taxi industry, partnering with dispatchers and fleet operators to expand its footprint and solidify market leadership. The company focuses on data-driven optimization, analysing market performance and collaborating with various teams to enhance business development and drive operational excellence.