Head of Lifecycle Strategy / CRM

Job Description

FREENOW is seeking a Head of Lifecycle Strategy to lead and execute a long-term lifecycle strategy, fueling growth across ride-hailing services. Reporting to the Director of Marketing, this role involves leveraging analytical insights to empower a team, streamline communication, and create seamless customer experiences.

The successful candidate will coach and drive data-informed decision-making. They will work in a multinational, diverse, highly motivated and collaborative team.

Responsibilities:

• Develop and execute a comprehensive lifecycle strategy across a 9-country portfolio.
• Lead, inspire, and mentor a team of CRM and technical specialists.
• Partner with senior leads in marketing, operations, and product to implement lifecycle automations.
• Create and manage quarterly roadmaps focused on high-impact lifecycle initiatives.
• Monitor campaign performance and provide actionable insights to stakeholders.
• Leverage the MarTech stack, including Braze, Tableau, and Mixpanel, to enhance campaign effectiveness.

Requirements:

• Experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands.
• Experience managing and growing high-performing teams.
• A strong analytical approach with a focus on customer-centric strategies.
• In-depth knowledge of customer engagement, automation, and mass communication tools.
• Exceptional communication and interpersonal skills.

FREENOW offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program