Head of Lifecycle Strategy / CRM at FREENOW

FREENOW is seeking a Head of Lifecycle Strategy to define and execute a long-term strategy that fuels growth across ride-hailing services. The Head of Lifecycle Strategy will report to the Director of Marketing. They will leverage analytical insights, empower a team, streamline communication, and create customer experiences.

The role involves:

• Developing and executing a lifecycle strategy across 9 countries.
• Leading and mentoring a team of CRM and technical specialists.
• Partnering with senior leads in marketing, operations, and product.
• Creating and managing quarterly roadmaps for lifecycle initiatives.
• Monitoring campaign performance and adjusting tactics.
• Utilizing analytics to conduct experiments and provide insights.
• Ensuring transparency and offering strategic recommendations.
• Leveraging tools like Braze, Tableau, and Mixpanel.

Requirements include:

• Experience in lifecycle marketing or CRM, ideally within app-based platforms.
• Experience managing and growing high-performing teams.
• A strong analytical approach with a focus on customer-centric strategies.
• In-depth knowledge of customer engagement and automation tools.
• Exceptional communication and interpersonal skills.

FREENOW offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• Birthday, 24th + 31st December off
• Health Insurance
• Employee assistance program