Head of Lifecycle Strategy / CRM at FREENOW

FREENOW is seeking a Head of Lifecycle Strategy to lead the marketing team and define a long-term lifecycle strategy. The role involves empowering a team to develop high-ROI initiatives and streamline communication. The Head of Lifecycle Strategy will report to the Director of Marketing.

Responsibilities:

• Develop and execute a lifecycle strategy across a 9-country portfolio.
• Lead and mentor a team of CRM and technical specialists.
• Partner with senior leads in marketing, operations, and product.
• Create and manage quarterly roadmaps for lifecycle initiatives.
• Monitor campaign performance and adjust tactics.
• Use analytics to provide actionable insights.
• Ensure transparency of lifecycle performance.
• Leverage the MarTech stack including Braze, Tableau and Mixpanel.

Requirements:

• Experience in lifecycle marketing or CRM, preferably within app-based platforms.
• Experience managing high-performing teams.
• Strong analytical approach with a focus on customer-centric strategies.
• In-depth knowledge of customer engagement and automation tools.
• Exceptional communication and interpersonal skills.

FREENOW offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program