Head of Lifecycle Strategy / CRM at FREENOW

FREENOW is seeking a Head of Lifecycle Strategy to lead and execute a long-term lifecycle strategy across its ride-hailing services. The role involves leveraging analytical insights to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. The Head of Lifecycle Strategy will report to the Director of Marketing.

Responsibilities:

• Develop and execute a comprehensive lifecycle strategy across 9 countries.
• Lead and mentor a team of CRM and technical specialists.
• Partner with senior leads in marketing, operations, and product.
• Create and manage quarterly roadmaps for high-impact lifecycle initiatives.
• Monitor campaign performance and adjust tactics as needed.
• Utilize analytics to conduct experiments and provide actionable insights.
• Ensure transparency of lifecycle performance and offer strategic recommendations.
• Leverage MarTech stack (Braze, Tableau, Mixpanel, etc.) to enhance campaign effectiveness.

Requirements:

• Demonstrated experience in lifecycle marketing or CRM, preferably within app-based platforms.
• Experience managing and growing high-performing teams.
• Strong analytical approach with a focus on customer-centric strategies.
• In-depth knowledge of customer engagement, automation, and communication tools.
• Exceptional communication and interpersonal skills.

What FREENOW offers:

• Flexible working arrangements
• LinkedIn Learning
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Short term EU work policy
• Mobility Credit
• Health Insurance
• Employee assistance program