マーケティング推進担当（Fintech事業） at PayPay

PayPay, a Fintech company with over 65 million users, is seeking a Marketing professional to drive its financial services growth. The company values innovation and collaboration, offering a dynamic environment for professionals passionate about shaping the future of cashless payments in Japan.

The role involves defining PayPay's core values and communicating them effectively to users and merchants.

Responsibilities Include:

• Developing and executing marketing strategies for PayPay's financial services, including PayPay Card, PayPay Securities, and PayPay Bank.
• Planning and managing the go-to-market (GTM) strategy for new services and features, from planning to promotion.
• Conducting market research and analyzing user data to optimize marketing campaigns and improve user engagement.
• Collaborating with cross-functional teams and group companies to ensure alignment and maximize synergy.

Requirements:

• Experience in launching services (GTM).
• Practical experience in marketing strategy and planning.
• Business-level Japanese language proficiency.

PayPay offers:

• Opportunity to gain experience in launching large-scale financial businesses from a marketing perspective.
• Cross-organizational work experience, including marketing promotion with group financial companies.
• The ability to conceive and execute data-driven financial marketing plans based on PayPay's enormous data.