Brand Strategy Lead

Job Description

The Brand Strategy Lead role at SurveyMonkey is focused on shaping the company's brand and strengthening its market position. Reporting to the Senior Director of Brand Strategy, Content & Research, the individual will lead the development and execution of brand strategies that align with business goals and drive brand choice. The role involves approximately 75% of time dedicated to brand strategy and research, with the remaining 25% focused on people leadership.

• Defining and implementing a cohesive brand strategy.
• Conducting research and analyzing industry trends.
• Performing quarterly creative audits.
• Leading and overseeing brand campaigns.
• Staying informed about industry trends and emerging technologies.
• Monitoring and analyzing brand performance.
• Presenting brand initiatives and updates to executive leadership.

• 9+ years of experience in brand strategy, brand management, or a related role.
• Deep understanding of brand positioning, narrative development, and audience segmentation.
• Strong analytical skills with the ability to interpret insights.
• Exceptional communication and presentation skills.
• Proficiency in leveraging brand research, customer insights, and analytics tools.
• Strong project management capabilities.
• Experience translating brand strategies into actionable deliverables for creative teams.

• SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.