Brand Strategy Lead

Job Description

SurveyMonkey is seeking a Brand Strategy Lead to define and implement brand strategies. This role, reporting to the Senior Director of Brand Strategy, Content & Research, requires a seasoned strategist to shape the brand's future. The Brand Strategy Lead will dedicate 75% of their time to brand strategy and research, while the remaining 25% will focus on people leadership.Role involves:

• Defining and implement cohesive brand strategy.
• Conducting research and analyze industry trends and competitor positioning.
• Performing quarterly creative audits.
• Leading brand campaigns from concept to execution.
• Monitoring and analyzing brand performance.
• Presenting brand initiatives and updates to executive leadership.

Requirements:

• 9+ years of experience in brand strategy, or brand management.
• Deep understanding of brand positioning, narrative development, and audience segmentation.
• Strong analytical skills.
• Exceptional communication and presentation skills.
• Proficiency in leveraging brand research, customer insights, and analytics tools.
• Strong project management capabilities.
• Experience in translating brand strategies into actionable deliverables for creative teams.

Role offers:

• Hybrid work model.
• Inclusive workplace.
• Annual holiday refresh.
• Annual week of service.
• Learning and development opportunities.