Industry Director, Large Customer Sales (CPG)

Job Description

This job posting is for an Industry Director at Reddit, who will be responsible for leading the CPG vertical within the Large Customer Sales organization. The Industry Director will work with agencies and brands to expand partnerships with some of the world's largest brands. The role requires the individual to oversee a team of Industry Managers, develop and execute strategies to exceed revenue targets, and cultivate key C-level client and agency relationships,. This role has one opening that is required to be based in person from either New York or Chicago.

Responsibilities:

• Actively coach, develop, and lead a team of Industry Managers
• Manage a high-performing team by recruiting and retaining top talent, while balancing resources efficiently
• Keep a pulse on key industry trends and insights and leverage your deep vertical knowledge to further the development of your team
• Provide thought leadership and guidance around account planning to your team
• Represent the interests of CPG internally by promoting sales narratives and initiatives that align with client needs
• Collaborate with XFN sales and marketing teams like Enablement, Measurement, Insights, and Creative Strategy to advocate for the needs of your team and their clients and identify creative solutions
• Partner with XFN teams like Business Development to elevate the Reddit/Client partnership across all company touch-points, including but not limited to advertising
• Partner with Marketing to drive new product launches, marketing communications, and new advertiser acquisition
• Partner with Sales Ops and Finance to develop financial and operating targets and ensure alignment with strategic plan
• Generate revenue growth by expanding partnerships with some of the world's largest brands
• Navigate large partnerships that include multiple lines of business, brands, and priorities
• Act as an advocate for Reddit and your team by cultivating key C-level client and agency relationships
• Craft and execute a strategy that will enable your team to exceed revenue targets for their book of business
• Advise sales leadership and product management regarding market opportunities, sales positioning, use of resources, and strategic planning
• Develop a deep understanding of Reddit’s advertising platform to unlock enhancements and revenue potential

Requirements:

• 15+ years experience in digital media sales and/or marketing
• 8-10+ years of people management experience within sales
• Deep expertise with Enterprise CPG brands
• C-level relationships within multiple Enterprise CPG organizations
• Expert in digital media with an emphasis on paid social
• Genuine passion for mentoring others with a track record of successfully fostering career growth for those on your team
• Experience navigating complex organizations and engaging with executive-level client stakeholders across the CPG industry
• Experience thinking and acting globally to unlock revenue for Reddit in the US and all major markets
• Experience with direct advertiser sales including negotiations and management of strategic partnerships
• Excellent communication skills and executive presence
• Strong analytical and problem-solving ability
• Strategic thinker who can connect the dots between market trends, client needs, and unique platform capabilities to identify lucrative business opportunities
• An action-oriented leader who can break down a complex strategy into an actionable plan that will allow your team to execute successfully
• Experience with both brand and direct-response marketing objectives
• Prior startup or high-growth experience preferred, builders wanted!

What Reddit offers:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave
• Paid Volunteer time off