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Job Description
The Director of Demand Generation at Auctane will spearhead the development and implementation of demand generation strategies to bolster the company's go-to-market initiatives for its API products. This leader will define the strategic approach, coordinate cross-functional efforts, and execute cohesive campaigns aimed at driving pipeline and revenue growth. This position is hybrid, requiring 3 days per week in the Austin, Texas office.
Role involves:
- Building and owning the demand generation framework.
- Creating and executing targeted ABX and demand generation campaigns.
- Designing strategies to drive new leads and nurture existing opportunities.
- Partnering with cross-functional teams for cohesive campaign execution.
- Developing and mentoring a small team.
- Reporting on key metrics for pipeline growth, conversion, and velocity.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 8+ years of experience in demand generation, with 3+ years in a leadership role.
- Experience designing and executing demand gen and account-based marketing strategies.
- Proficiency with 6Sense, HubSpot, and Salesforce.
- Proven ability to drive pipeline growth and accelerate pipeline velocity.
- Strong leadership and communication skills.
- Analytical mindset with a passion for data-driven decision-making.
- Experience in B2B SaaS, marketplaces, or technology platforms (a plus).
Auctane offers:
- Hybrid work environment.
- Flex Time Off policy.
- 12 paid holidays.
- 401k employer matching program.
- Annual merit reviews.
- Company events.
- Attractive office space in Austin, Texas with free drinks and snacks.
- Weekly catered lunches.
- Health and Wellness programs including medical, dental, and vision plans.
- Fitness center in the office.
- Employee Assistance Program.
- Gym discounts.
- Education reimbursement.
- Employee Referral Program.
- Inclusive, casual, and upbeat work environment.
