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Email Marketing and CRM Specialist at HousingAnywhere Group

Email Marketing and CRM Specialist to drive user engagement.
Remote
Hybrid
On-Site
Netherlands
Undisclosed salary
HousingAnywhere Group seeks an Email Marketing and CRM Specialist to enhance customer engagement and drive revenue. The role focuses on automating email workflows, improving customer retention, and ensuring timely messaging. The specialist will join the Content team within the Marketing department, which includes Content Marketing, SEO, Paid Advertising, and more.

Role Involves:
  • Creating and optimizing workflows for email, SMS, push notifications, and in-app messages.
  • Leveraging activation channels to increase property views per user.
  • Initiating and managing stand-alone email campaigns.
  • Developing and implementing segmentation and personalized content strategies.
  • Writing and testing email copy & headlines.
  • Conducting A/B testing.
  • Maintaining the database of contactable customers, ensuring email deliverability and GDPR compliance.
  • Tracking, measuring, and reporting on key metrics.
  • Owning Marketing activities in the CRM.
Requirements:
  • 3+ years of experience in email marketing, lifecycle marketing, or CRM.
  • Hands-on experience with email marketing platforms, such as Hubspot.
  • Strong understanding of customer segmentation, automation, and retention workflows.
  • Ability to interpret data and optimize campaigns using tools such as Mixpanel.
  • Knowledge of email best practices, A/B testing, and deliverability.
  • Strong English copywriting and creative skills.
What HousingAnywhere Offers:
  • Unlimited paid holidays.
  • Hybrid working policy.
  • Remote work flexibility (2 months per year).
  • €1,000 personal development budget.
  • Commuting coverage.
  • Personal equipment.
  • Gym membership discount.
  • Dutch/English classes budget.
  • Variable pension scheme.
  • Pet-friendly office.
  • Team-building events.
Apply

HousingAnywhere Group

HousingAnywhere Group is Europe's largest mid-term rental platform, encompassing Kamernet and Studapart. It connects young professionals and students with accommodation providers through advanced online platforms, attracting over 30 million users annually. The company's team of 250 professionals focuses on facilitating a seamless rental experience, ensuring tenants find suitable housing options both locally and internationally. With Studapart as a part of the group they strive to develop a common culture for landlords & tenants: providing better housing!