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Critical Mass is seeking a Marketing Science Senior Analyst to provide actionable insights and improve digital marketing performance. The ideal candidate will possess strong analytical skills, a deep understanding of the client's business and industry, and the ability to communicate insights effectively to clients.Role involves:
- Providing actionable insights by deeply understanding the client’s business and industry.
- Designing, building, and automating analyses, reports, dashboards, and other deliverables.
- Leading the ideation, development, and execution of measurement strategies and frameworks.
- Gathering data through various third-party platforms and ensuring compliance with data governance protocols.
- Providing work direction to associate analysts and analysts.
- Occasionally contributing analytics content for pitch materials and requests for proposals.
- Providing thought leadership for creative optimization.
- Collaborating with the strategy team on audience recommendations tied to dynamic creative optimization executions.
- Conducting A/B tests and other experiments to identify opportunities for improvement.
- Advanced English level (B2+)
- 3+ years of experience in digital analytics
- Advanced Microsoft Excel and Microsoft Office skills
- Strong verbal and written communication skills
- Experience presenting to internal or external stakeholders
- Expertise with at least two: dynamic creative optimization platforms, innovative/media optimization, automated data ingestion + reporting, testing and personalization, data visualization, and digital media platforms/ecosystem.
- Experience with one or more visualization platforms (e.g.: Tableau, Domo, PowerBI, etc.).
- An understanding of the media landscape, including the ability to determine which channels are most appropriate based on business objectives and experience using the data to make recommendations.
- Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
- An understanding of traditional advertising and how it is planned and executed.
- Experience with Market Research techniques and how they can be leveraged to support Digital Marketing initiatives.
- B.S. degree in a quantitative or technical field.
- M.S. degree preferred.
- Maternity and parental leave extra days
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- End of year closure days (not deducted form vacation balance)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Critical Mass
Critical Mass is a global organization focused on innovation and pushing technological boundaries for prominent brands. They specialize in developing complex systems and optimizing performance, primarily using Unreal Engine. The company emphasizes collaboration, learning, and providing employees with opportunities for professional growth. They value diversity, equity, and inclusion, offering competitive benefits and a supportive work environment. Critical Mass fosters a culture of problem-solving and encourages employees to stay updated with the latest advancements in their fields.