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Job Description
Critical Mass is seeking a Media Supervisor, Planning and Programmatic, to lead integrated digital media strategies. This role involves overseeing and executing campaigns across social and programmatic channels like Meta, TikTok, and The Trade Desk.He/She will:
  • Coordinate and oversee campaign management, trafficking, optimization, and reporting.
  • Manage the billing team and approve billing needs.
  • Oversee media campaign setup and execution.
  • Provide strategic insights and optimizations for client reports.
  • Research and prepare information for media plans and presentations.
  • Evaluate and maintain relationships in the media community.
  • Advise the team on trends in interactive marketing.
  • Lead development of POV documents on new trends.
  • Evaluate client needs and escalate issues.
  • Drive audience insights and channel strategy.
  • Integrate with other disciplines on campaign direction.
  • Oversee two media planners.
Requirements:
  • 5+ years in digital media, including trafficking and planning.
  • 2+ years hands-on experience with programmatic advertising and DSPs.
  • Expertise in Google Campaign Manager.
  • Experience in social media planning and execution, especially with Meta.
  • Understanding of programmatic media buying, focusing on video.
  • Experience in video buying across traditional and digital platforms.
  • Strong social media expertise across Meta and TikTok.
  • Familiarity with DSPs like The Trade Desk.
  • Experience with Google Ads products is a plus.
  • Proficiency in trafficking standard and rich media ads.
  • Excellent communication skills.
  • Strong multitasking and organizational skills.
  • Advanced proficiency in MS Office, especially Excel.
  • Experience delegating and mentoring junior team members.
What Critical Mass offers:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Summer Fridays
  • 13 Affinity Groups
  • Enterprise-wide employee discounts
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