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Paid Search Supervisor (SEM) at Critical Mass

Lead paid search campaigns for a major international brand.
Hybrid
On-Site
Canada
Undisclosed salary

Critical Mass is seeking a Paid Search Supervisor (SEM) to lead the creation, execution, and optimization of paid search campaigns for a major international brand. The ideal candidate will act as the strategic SEM lead, overseeing account structure, budget and bid management, and ongoing performance optimization.

The role involves balancing team leadership with hands-on campaign execution, ensuring both team development and effective campaign performance. The Paid Search Supervisor will collaborate across departments and deliver data-driven insights and actionable performance reporting to clients.

Responsibilities:

  • Leading/overseeing the ongoing development, implementation, and optimization of SEM strategy for a US brand with $1M+ budgets
  • Translating business goals to SEM platform activation strategies/tactics
  • Owning the hands-on execution and management of day-to-day performance for multiple campaigns
  • Clearly communicating paid search best practices and strategies, both internally and externally
  • Creating and sharing search POVs and case studies across the agency
  • Crafting compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
  • Delivering actionable insights to clients through insightful, visually compelling reports
  • Identifying market and consumer trends, telling a story with search data
  • Running iterative testing strategies to drive incremental performance lifts
  • Conducting regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients

Requirements:

  • 6+ years of hands-on experience managing and optimizing paid search campaigns, including Google Ads, Bing Ads, and Search Ads 360
  • Proven leadership experience, managing a team
  • Client-facing experience leading strategy development
  • Expertise in technical execution and reporting with platform management experience across SA360, Google Ads, Microsoft Ads
  • Experience managing monthly and yearly campaign budgets
  • Strong ability to prioritize tasks effectively
  • Proficiency in Excel and spreadsheet management
  • Prior agency experiance

What Critical Mass offers:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts
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Critical Mass

Critical Mass is a global organization focused on innovation and pushing technological boundaries for prominent brands. They specialize in developing complex systems and optimizing performance, primarily using Unreal Engine. The company emphasizes collaboration, learning, and providing employees with opportunities for professional growth. They value diversity, equity, and inclusion, offering competitive benefits and a supportive work environment. Critical Mass fosters a culture of problem-solving and encourages employees to stay updated with the latest advancements in their fields.