Senior Analyst, Business Intelligence

Job Description

Viral Nation is seeking a Senior Analyst to join their Business Intelligence and Marketing Sciences team. The Senior Analyst will be responsible for driving marketing strategies and optimizing campaign performance. This role allows the candidate to make a significant impact through analytics and insights. Role involves:

• Generating timely and accurate reports.
• Generating actionable insights and recommendations.
• Conducting secondary research.
• Developing customized dashboards and presentations.
• Managing and maintaining marketing databases.
• Contributing to team initiatives.
• Ensuring data accuracy, consistency, and integrity.
• Mentoring junior analysts.
• Sharing knowledge and best practices.
• Staying abreast of industry developments.

Requirements:

• Bachelor's degree in relevant field; Master's preferred.
• 5+ years of experience in marketing analytics, data analysis, or related roles.
• Marketing agency work experience preferred.
• Experience with DSPs, Paid Media, and social media platforms preferred.
• Experience in brand tracking and Brand Lift research preferred.
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred.
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages.
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Proven ability to manage multiple projects and meet deadlines.
• Strong attention to detail.

Role offers:

• Opportunity to work in a collaborative and fast-paced culture.
• A growth-oriented environment.