Senior Analyst, Business Intelligence (Primary Research)

Job Description

Viral Nation is seeking a Senior Analyst, Business Intelligence to leverage data for informed decision-making. This role involves collaborating across departments to extract meaningful insights, shaping the organization's future. The Senior Analyst will be responsible for translating complex data into compelling narratives, contributing to the company's continued success.Role Involves:

• Conducting primary and secondary research studies from end-to-end
• Managing marketing databases and ensuring data integrity
• Collaborating with client account teams to understand objectives and reporting requirements
• Contributing to team initiatives to improve processes and methodologies
• Supporting the development of proprietary measurement products
• Contributing to thought leadership initiatives through data analysis and synthesis
• Developing efficient data collection and reporting systems
• Staying updated on industry trends and best practices

Requirements:

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field
• 3+ years of experience in primary research, marketing analytics, data analysis, or related roles
• Marketing agency work experience preferred
• Experience with DSPs, Paid Media, and social media platforms preferred
• Experience in executing brand tracking and Brand Lift research preferred
• Experience in Google Cloud Platforms and BI tools such as Looker and Looker Studio preferred
• Proficiency in data analysis tools such as Python, R, SQL, or similar scripting languages
• Experience with marketing analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
• Strong analytical skills with the ability to translate data into actionable insights and recommendations
• Excellent communication and presentation skills
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Strong attention to detail and a passion for problem-solving

Role Offers:

• Opportunity to play a key role in shaping the future of the organization
• Collaborative and fast-paced work environment
• Opportunity to contribute to thought leadership initiatives