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Job Description
FalconX, a company revolutionizing institutional access to the crypto markets, is seeking a Head of Marketing. This role involves leading the marketing team and developing comprehensive strategies to increase market share, enhance brand position, and drive customer acquisition in both traditional finance and crypto markets. The ideal candidate will possess a blend of financial services marketing expertise and a deep understanding of the digital asset landscape.
Responsibilities:
- Support and execute a comprehensive marketing strategy
- Lead and mentor a high-performing marketing team
- Create compelling narratives to communicate value proposition
- Oversee multi-channel marketing campaigns
- Collaborate with product, sales, and business development teams
- Manage relationships with external agencies and partners
- Analyze market trends and campaign performance
- Establish and track key performance indicators (KPIs)
- Manage the marketing budget
- Act as a thought leader and brand ambassador
Requirements:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
- Proven track record in developing and executing successful marketing strategies
- Excellent written and verbal communication skills
- Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
- Strong knowledge of institutional finance
- Excellent leadership skills
- Data-driven mindset with experience in marketing analytics
- Adaptability and agility to thrive in a fast-paced industry
- Strong network within the finance and crypto communities
FalconX offers:
- Hybrid work environment (3 days a week in the New York City office)
- Performance-linked bonus
- Equity
- Competitive benefits package
