Growth Marketing Manager, Japan Markets at iHerb

The Marketing Manager – Growth Marketing, Japan Markets role at iHerb involves driving growth strategy across performance marketing channels for the Japan region. This includes paid search and shopping, paid social, display, and video advertising. The position reports to the Director of Global Paid Media and supports the Director/General Manager of the Japan markets.

Role involves:
• Managing the budget and determining the media mix
• Monitoring campaign performance and optimizing each channel
• Building and implementing a testing framework
• Optimizing creative to drive performance
• Developing reporting to share with stakeholders and leadership

The ideal candidate should be data-driven, analytical, and have experience driving growth for enterprise e-commerce companies. They should have advanced excel skills and be comfortable with data manipulation for analysis and reporting.

Requirements:
• Understanding of performance marketing strategies, tactics and processes.
• Strong understanding of the relationship between marketing channels and business objectives
• Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
• Extensive knowledge of the paid search, paid social and display landscape
• Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms.
• Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc.
• Comfortable performing in a fast moving, performance-driven environment.
• Strong verbal and written communication skills
• Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner when dealing with internal departments and external partners
• Must demonstrate effective oral communication skills and the ability to work cooperatively with teams inside and outside of the department
• At least 4-5+ years of experience in paid search, paid social, display and video marketing
• A bachelor’s degree in marketing, advertising, statistics, or other related field.

Role offers:
• The opportunity to drive growth for iHerb in the Japan markets
• Collaboration with various teams to execute marketing campaigns
• Working with large scale campaigns on search and social platforms