Senior Marketing Manager- Japan at iHerb

iHerb is seeking a Senior Marketing Manager to enhance brand awareness, improve customer retention, and acquire new customers in Japan. The role impacts the Japan growth strategy at both strategic and tactical levels.

Company: iHerb

Role Involves:

• Developing paid media strategies.
• Overseeing campaign launches and localization.
• Managing local creative, media, and PR agencies.
• Analyzing reports and translating findings into actionable tactics.
• Leading influencer marketing.
• Managing digital marketing budgets.
• Coordinating PR & Events.
• Optimizing the rewards program with the CRM team.
• Researching partner sites and improving brand positioning.
• Supporting the Japan team in defining commercial strategies.

Requirements:

• Minimum 8 years of relevant e-commerce experience.
• Bachelor’s degree required.
• Fluency in Japanese and business-level English.
• Strong understanding of the e-commerce landscape.
• Passion for digital marketing, particularly in driving performance-based results.
• Able to identify, troubleshoot and resolve problems quickly.

The Role Offers:

• Opportunity to impact Japan growth strategy.
• Remote/Hybrid work location in Tokyo, Japan.