Mr D, a division of the Takealot Group, is seeking a Senior Category Marketing Manager to lead strategic marketing efforts. This role is pivotal in driving the growth of food orders, customer acquisition, and retention on the Mr D platform. The Senior Category Marketing Manager will report to the Head of Category Marketing for Food & Retail.
Responsibilities: - Conceptualize and manage high-impact promotional campaigns.
- Maintain the Demand Planner and promotional calendar.
- Develop promotional strategies resonating with target markets.
- Optimize customer conversion strategies in partnership with merchandising team.
- Coordinate campaigns with Food Merchandising, KAMs team and cross-functional teams.
- Drive strategic planning for new feature launches.
- Manage campaigns and ensure operational efficiency.
- Coordinate with brand, content, and social teams.
- Strategize monthly content planning with social media team.
- Design and execute performance media and CRM strategies.
- Establish strategic partnerships within Takealot Group.
- Evaluate campaign performance and provide reports.
Requirements: - Demonstrated success as a strategic leader.
- A minimum of a 3+ year degree in business, marketing, or communications.
- Post Graduate qualification is more preferred.
- 7+ years of experience in a senior retail and marketing role.
- Substantial experience across multiple marketing channels.
- Proven track record of successful brand projects.
- Exceptional communication and leadership skills.
Mr D Offers: - Market-related, Total Remuneration Package
- Online Learning
- Birthday leave
- Free parking
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takealot.com
Takealot.com is a leading, dynamic, and fast-growing South African online retailer. The company fosters an entrepreneurial, customer-centric, and collaborative environment where employees are encouraged to be innovative, solutions-oriented, and data-driven. Takealot.com is committed to delivering a world-class customer experience. They value smart, hardworking individuals with integrity and a passion for e-commerce, who are eager to contribute to building something great. They aim to remain at the cutting edge of developing new concepts and are always looking for solutions.