Senior Product Analyst - User Acquisition Team

Job Description

Flo Health is seeking a Senior Product Analyst to join their User Acquisition Team. The ideal candidate will be responsible for supporting the Paid/Organic acquisition teams with performance reports and impact analysis. This role involves analyzing campaign performance and generating insights to drive user acquisition. Flo Health is proud of its achievements, including securing a $200M investment and achieving unicorn status as a digital women’s health app. With over 380M downloads and 70M monthly users, Flo is dedicated to empowering women with knowledge and support for their health.

• Participating in the planning and analysing of UA experiments and campaigns
• Participating in the process of planning and setting goals for the UA team
• Maintaining and developing the reporting system (dashboards, ad-hoc reports, etc.)
• Making proactive recommendations
• Ensuring that all activity is set up in a way that allows to test, learn, and optimize

• At least 4 years of experience as a Marketing Data Analyst in the digital marketing industry
• Strong analytics experience in mobile or desktop app user acquisition
• Understanding of mobile or desktop marketing metrics and basic product metrics
• Experience with marketing and product datasets (attribution, spend, LTV, CPA, ROAS, ROI/ROMI, etc.)
• Proficiency in SQL and data visualization tools like Looker, Tableau, or Python
• Ability to effectively communicate data insights to the business

• Flexible working environment
• Company equity grants
• Paid holiday and sick leave
• Fully paid female health and sick leave
• Workations (opportunity to work abroad for two months a year)
• Six months paid maternity leave and one month paid paternity leave
• Career growth and learning development resources
• Unlimited free premium Flo subscriptions