Google Ads Specialist

Job Description

Flo, a leading health app with over 75 million monthly users, is seeking a Google Ads Specialist to join their User Acquisition team. This role involves managing Google Ads campaigns end-to-end, optimizing performance, and collaborating with various teams to scale campaigns and improve results. The ideal candidate will have a strong background in digital marketing and a passion for driving user growth through effective advertising strategies.Flo is looking for someone to:

• Manage end-to-end campaign setup, including keyword research and budget allocation.
• Develop placements beyond search.
• Continuously monitor, analyze, and optimize campaigns for KPIs.
• Collaborate with multiple teams within the organization.
• Present regular performance reports and strategic recommendations.
• Stay updated on the latest Google Ads trends and best practices.
• Identify and test new opportunities for scaling campaigns and improving efficiency.

Requirements include:

• 5+ years of experience in digital marketing, with 3+ years specializing in Google Search Ads.
• Proficiency in Google Ads, Google Analytics, and other relevant tools.
• Strong understanding of bidding strategies, attribution models, and keyword management.
• Experience working with Google Ads API and automation tools.
• Advanced data analysis and problem-solving skills.
• Understanding of GDPR, CCPA, and other privacy regulations.
• Strong copywriting skills.
• Excellent communication and collaboration skills.
• Self-motivation, detail-orientation, and results-driven attitude.

Flo offers:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Flexible office + home working, up to 2 months a year working abroad.