Google Ads Specialist at Flo Health

Flo, a leading health app with over 400M downloads and 75M monthly users, is seeking a Google Ads Specialist to join its User Acquisition team. The company values innovation, collaboration, and a commitment to improving female health.This role involves managing Google Ads campaigns end-to-end, optimizing performance, and collaborating with various teams to scale campaigns and improve results. The Google Ads Specialist will play a crucial role in driving user acquisition and achieving the company's growth objectives.Responsibilities:

• Manage end-to-end campaign setup, including keyword research, budget allocation, and creative asset management.
• Develop placements beyond search.
• Continuously monitor, analyze, and optimize campaigns for KPIs such as RoAS, CPA, and LTV.
• Collaborate with multiple teams within the organization, including privacy, AdTech, finances, product, analytics, and the creative studio.
• Present regular performance reports and strategic recommendations to stakeholders.
• Stay updated on the latest Google Ads trends, tools, and best practices.
• Identify and test new opportunities for scaling campaigns and improving efficiency.

Requirements:

• 5+ years of experience in digital marketing, with a minimum of 3 years specializing in Google Search Ads.
• Proficient in Google Ads, Google Analytics, and other relevant tools.
• Strong understanding of bidding strategies, attribution models, and keyword management.
• Experience in working with Google Ads API and with automation tools.
• Advanced data analysis and problem-solving skills.
• Ability to interpret complex data sets and translate them into actionable strategies.
• Understanding of principles of GDPR, CCPA and other regulations.
• Strong copywriting skills with a proven ability to craft engaging and high-performing ad creatives.
• Excellent communication and collaboration skills.
• Self-motivated, detail-oriented, and results-driven.

What Flo offers:

• Competitive salary and annual reviews.
• Opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave.
• Flexible office + home working, up to 2 months a year working abroad.